You’re in a stable market…should you consider selling your home without the assistance of a professional Real Estate Team?

We’ve sourced the most recent data findings with the help of “Keeping Current Matters Online.” 


1. Do you have an online marketing strategy?

Recent studies have shown that 95% of buyers search online for a home. In comparison, only 13% use print newspaper ads.

2. How do Buyers shop?

Below is a snapshot of closed buyer transactions.

  • 50% on the Internet
  • 28% from a Real Estate Agent
  • 7% from a yard sign
  • 1% from newspapers

The days of selling your house by putting up a sign and listing it in the paper are long gone. Having a strong Internet strategy is crucial.

3. Critical Negotiations

Negotiating price, inspections, and home values…

  • The buyer wants the best deal possible
  • The buyer’s agent, who solely represents the best interest of the buyer
  • The home inspection companies, which work for the buyer. Their responsibility is to ensure the buyer is aware of all possible issues with the home
  • The appraiser, if there is a question of value

4. Processing Paperwork

The paperwork involved in the process has increased dramatically as industry disclosures and regulations have become state & federally mandated. Selling your home FSBO has dropped from 19% to 7% in recent years.

5. This is so important!

Many homeowners believe that they will save the real estate commission by selling on their own. Realize that the main reason buyers look at FSBOs is because they also believe they can save the real estate agent’s commission. The seller and buyer can’t both save the commission.

A study by Collateral Analytics revealed that FSBOs don’t actually save anything by forgoing the help of an agent. In some cases, they may actually cost themselves more. One of the main reasons for the price difference at the time of sale is:

“Properties listed with a broker that is a member of the local MLS will be listed online with all other participating broker websites, marketing the home to a much larger buyer population. And those MLS properties generally offer compensation to agents who represent buyers, incentivizing them to show and sell the property and again potentially enlarging the buyer pool.”

At Team Swanbeck, we work seamlessly together as a group of Real Estate professionals to ensure that you have an exceptional home selling experience. With over 665+ closed transactions in Fort Myers Beach and the Greater Fort Myers area, we prepare for your success by collaborating with our marketing team before your home is even listed, communicating with you throughout the entire selling process, working with vendors for your day of closing, and encouraging the use of our FREE moving truck!